Event Promotion Request

Event Promotion

You are finally done planning your lecture or special event — the venue is reserved, the speaker is booked and all the last minute preparations are complete. Now it’s just a matter of getting people to attend.

How to promote your event

You can and should publicize your event in a variety of ways. Consider a mix of email invitations to listservs and mailing lists (faculty, staff, students, alumni, community members), digital signage, postings to the School of Liberal Arts events calendar, flyers, and social media ads. You probably have other ideas, too.

Event description

As soon as the details of your event are confirmed, write up an event description. You will use this short description for all of your promotional efforts, so get it ready first. It must be short, and it must include:
WHO — who is speaking, who is sponsoring?
WHAT— what’s going to happen and what will attendees learn or experience?
WHEN — the most important part.
WHERE — think about linking to a map if the location is hard to find.
HOW TO GET MORE INFO — include a contact (email, phone number and website address (URL).

Get started now

We look forward to partnering with you on your event promotion needs.

Questions or requests for guidance about using these resources on any print or electronic communication can be directed to Marketing and Communications in the Office of Development and External Affairs.

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