Event Promotion

Event Promotion

Event promotion is a vital component of, and a key factor in, the success of a special event. A well-promoted event increases the public awareness of the school and the department/program.

  • Communication channels
    • Websites (Liberal Arts & department/program)
    • Events calendar (IUPUI and Liberal Arts)
    • Newsletters, email lists, and flyers
    • Digital signs
    • Social media
    • On-campus venues
    • Off-campus marketing snapshot
  • How to get your event to be seen
    • IUPUI homepage
      • The IUPUI homepage links to the Liberal Arts site.
    • Liberal Arts homepage
    • IUPUI events calendar
      • Up to 5,000 page views per day
      • 150+ calendars
      • 1,000+ users
      • Calendar feed imports to IUPUI homepage and is integrated into Liberal Arts webpages.
      • Departments manage own events and can utilize the Special Events Coordinator, Lauryn Andrews, as a resource in planning, promotion, and day-of logistics.
    • Jag News
    • Inside IUPUI
      • Weekly e-mail newsletter (~11,000 subscribers)
      • Official communications, news releases,
        announcements, video and photo galleries
      • Target audience: faculty and staff
      • Submissions for small items, email: inside@iupui.edu  
    • Inside IU
      • Weekly, IU system-wide e-news for faculty and staff
      • Submissions for small items, email: inside@iu.edu
    • Liberal Arts email outlets
      • Faculty (~325 subscribers) and staff (~90) listserv
        • Send messages to libarqst@iupui.edu; messages sent on demand.
      • Student listserv
        • Send messages to aajones@iupui.edu, messages sent in digest form on a weekly or semi-weekly basis.
      • Liberal Arts enewsletter
        • Submit exciting news to share by emailing:  libaodea@iupui.edu.
      • Targeted emails to Liberal Arts alumni populations for large events.
        • Email content to libaodea@iupui.edu.
        • Use contacts on campus to disseminate to other schools and groups as appropriate for your event.
    • Campus digital signage
      • Jag TV & Digital Signage
        • Broadcast on campus cable channel 14, Comcast channel 13, Brighthouse channel 98, and 19 screens around campus
        • Campus announcements – events, deadlines, student services
        • Contact jagtv@iupui.edu if you would like to include content on JagTV.
    • Cavanaugh digital signage
    • IUPUI Arts & Humanities Institute
      • Submit calendar or blog content to: iahi@iupui.edu.
      • Calendar information content:
        • Title, date, time, location (include street address), short description of the event, link to registration (if applicable)
      • IAHI also posts press releases on their blog. The earlier they get the information, the better. Any blog post with details about an event will get added to their calendar.
        • Word or .rtf document format
        • Attach 1-2 images to the email
    • Social media
    • Posting print materials on campus
      • Campus posting policies and requests for Student Organizations: http://life.iupui.edu/osi/student-orgs/resources/marketing.html  
        • Campus open bulletin boards
        • Chalking policy requests
      • Cavanaugh Hall slat walls and display cases
        • Drop off your 8.5 x11 announcement to CA 441 or email them to libarts@iupui.edu with your request to post. Submissions are accepted and posted at the discretion of the Liberal Arts Dean’s Office.
      • Other open bulletin boards in Cavanaugh: in the hallway to the west of the elevator shaft on most floors.
    • Off-campus opportunities
      • Community calendars
      • Indy Star
      • NUVO
      • IndyHub
      • Indiana Humanities calendars
      • Social media – post in groups with an interest in your particular event
      • Press release for media/News announcement for Liberal Arts website
        • Submit draft to libaodea@iupui.edu.
      • IBJ Arts and Humanities newsletter
        • Submit through libaodea@iupui.edu.