Media Matters Blog

Posted on April 26th, 2022 by Emily Turnier
Picture of Brittany Marcus

Brittany Marcus, BAJ ’16, recently landed a new job at Indianapolis Public Schools (IPS), but on evenings and weekends, she runs Snapsxstyles, a media company that provides event planning, marketing and branding services, and public relations. We asked Marcus about her busy work life and her success after graduation:

1. Why did you decide to start Snapsxstyles Media? How has your business been going so far?

“I started Snapsxstyles about two years ago. For the first year, I decided to do tons of research, shadowing, and brand awareness. I started solely as a photography business, but in my business plan I mapped out to expand into a full media company. My goal was to educate, inspire, and provide a quality customer service experience. So far I have been able to educate over 150+ businesses.”

2. What is your favorite part of owning your own business?

“My favorite part has to be the events. I absolutely love connecting with business owners, entrepreneurs, and professionals. I also love watching others network and build new relationships.

I love putting together campaigns for small businesses as well. I really get to make a difference with these companies whether I am assisting with writing their curriculum, doing research, or helping them with solidifying their target audience.”

3. You just started a new job with Indianapolis Public Schools (IPS) as talent engagement manager. How did you find this job, and how do you like it so far?

“I absolutely LOVE IPS. There are so many opportunities for growth and learning. I was actually highly recommended for the position from a recruiter from a job I applied to a few years ago. When she heard about the position she graciously thought of me. This position is actually brand new to IPS so I am super excited to be the first person to take on such a big role.”

4. How do you juggle owning Snapsxstyles and working full-time at IPS?

“IPS and my clients are extremely flexible with me. My boss is super supportive. My clients are aware that I have a full-time job so they know my hours are on the evening and weekends. I am also extremely task- and detail-oriented so that I do not miss a step.”

5. How has your journalism/PR education helped you with your career so far? 

“My education has allowed me to do freelance public relations for years as well as gain agency experience. I remember going to the DEI Workshop at Borshoff, an advertising and public relations agency in Indianapolis, as a student. Eventually, I received the opportunity to work there as an account manager. I gained so many skills and learned so much about myself when I worked at Borshoff. I also cultivated some beautiful relationships and learned so much while I was there. It was truly a full circle moment.

I think all of my journalism and PR classes at IUPUI have been helpful to me. I actually utilize things from every class I took. I’m constantly editing, writing creative briefs, doing research, setting up advertisements, and taking headshots. IUPUI really set the tone for me.”