Phi Beta Kappa, Indiana University Bloomington, B.A. 1982


Bruce Hetrick is a 35-year veteran of the public relations/advertising business and a former national award-winning newspaper columnist for the Indianapolis Business Journal. He’s been a mayoral press secretary, vice president and associate creative director for an East Coast advertising/PR agency, head of public relations and advertising for Methodist Hospital in Indianapolis, and, for 18 years, led his own Indianapolis PR and advertising agency. An accredited member of the Public Relations Society of America and a member of that organization’s College of Fellows, Hetrick is president of the IU College of Arts and Sciences Alumni Board. He also serves on the IU Simon Cancer Center Development Board and the boards of Americans for Nonsmokers’ Rights, the Americans for Nonsmokers’ Rights Foundation, Leadership Indianapolis and United Way of Central Indiana. He also has served on the dean’s external advisory board for the IU School of Medicine and the boards of the Sigma Theta Tau International Foundation for Nursing, the Indiana Repertory Theatre and the ACLU of Indiana Foundation. Hetrick has been a PR and marketing communications consultant to the IU Alumni Association, the IU Public Policy Institute, the IU School of Public and Environmental Affairs, IU’s Office of Communications and Marketing, IUPUI external affairs and the IU School of Medicine, among others. Hetrick has received international, national, state and local awards for his writing, public relations and health advocacy work, including PRSA’s Silver Anvil Award and Indianapolis Business Journal’s Health Care Hero Award.

Academic interests

Public relations, journalism, civic literacy, politics


Professor of Practice, Department of Journalism and Public Relations Visiting Professor, Department of Journalism and Public Relations Visiting Professor, IU School of Journalism, Bloomington and Indianapolis Guest lecturer: Indiana University School of Journalism Indiana University Department of English Indiana University Kelley School of Business Purdue University Butler University University of Indianapolis Franklin College


CASE Gold Award for best university annual report, 2017 Public Relations Society of America, Silver Anvil. Public Relations Society of America, Bronze Anvil. International Association of Business Communicators, Gold Quill. Little Red Door Cancer Agency, Lawrence M. Einhorn M.D. Award. American Lung Association, Murray Auerbach Award. Indianapolis Business Journal, Health Care Heroes Award. Indiana Public Health Association, Media Award. Marion County Health Department, Health Care Hero Award. Drug Free Marion County, Public Service Award. Alliance of Area Business Publications, Gold Editorial. Excellence Award. United Way of Central Indiana, CASPER Award. New England Hospital Public Relations and Marketing Association, Lamplighter Award. Advertising Age, “Best” Television Award. Et al


Weekly and twice-monthly columnist, Indianapolis Business Journal, 1994 to 2014, reaching readership of ~ 50,000 each week.


Accredited member, Public Relations Society of America. Inducted member, Public Relations Society of America College of Fellows. Board member and treasurer: Americans for Nonsmokers’ Rights, American Nonsmokers’ Rights Foundation. Board member and engagement committee member, United Way of Central Indiana. Past president, IU College of Arts and Sciences Alumni Board. Member, IU Simon Cancer Center Development Board Board member and development committee chair, Leadership Indianapolis. Life member, Indiana University Alumni Association. Co-Founder, Hetrick/O’Neill Writing Award, Indiana University Department of English. Board member, Teenworks. Board member, South Madison Community Foundation.