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Chances are, you’ve seen the headlines: Layoffs at a newspaper. Declining viewership of a TV news channel.

So why major in journalism or public relations?

The answer is simple:

  • Media jobs are changing, not going away. When you count social media, blogs, websites, cable stations, satellite outlets and traditional newspapers, magazines, radio stations and TV stations, there’s a tremendous need for verbal and visual storytellers. But we need to tell those stories in new ways through new technologies.
  • As traditional media change, more and more organizations must assume responsibility for their own communications. As a result, public relations is a strong and growing profession, one that employs many of the same skills as journalism, but on behalf of widely varied organizations that can match any student’s interests.
  • With more media outlets than ever (online, in print, on air, in person), professional communication skills are much in demand.

Finally, even if you don’t use your journalism or public relations training for a career in the field, employers seek the skills you gain at IUPUI. A recent survey by the National Association of Colleges and Employers ranked the “Skills and Qualities Employers Value Most in Their New Hires.” Among the highest rated are many we teach in the Department of Journalism and Public Relations. Here’s the full list.

  • Ability to make decisions and solve problems
  • Ability to verbally communicate with persons inside and outside the organization
  • Ability to obtain and process information
  • Ability to plan, organize and prioritize work
  • Ability to analyze quantitative data
  • Technical knowledge related to the job
  • Proficiency with computer software programs
  • Ability to create and/or edit written reports
  • Ability to sell or influence others

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